Social Media: A-ROO Company

The Brief
I had the opportunity to lead the event's creative direction, aiming to design an experience that embodied the vibrancy, creativity, and community spirit of Cleveland’s design scene. The goal was to craft an immersive and engaging environment that reflected the energy of the event, blending the playful, data-inspired theme of Spotify Wrapped with the warmth and festive nature of the holiday season. By using bold, vibrant colors, dynamic typefaces, and graphic elements that felt both modern and fun, I wanted to ensure that WRAPPED! became an unforgettable celebration of design, connection, and creativity.

This brand suite for AIGA Cleveland, titled WRAPPED!, is aimed at a target audience of Design Practitioners, Design Students, and supporters of Cleveland’s vibrant creative scene. Inspired by the popular Spotify Wrapped concept, it features bold colors, unique typefaces, and playful graphic elements to deliver an equally dynamic and engaging experience.

Role
Art Direction | Lead Designer