Sustainable Greeting Cards: American Greetings

This is a collaborative collection for American Greetings line of Everyday Birthday, which can be purchased in Walmart. With Walmarts primarily targets being low to middle-class demographics and rural families, our efforts were put towards maximizing this area while being mindful of our price points. While staying aline with American Greetings goals, a shiny varnish finishing was created on these cards to add a cost effective element to these 98 cent cards. This sustainable finishing offers a subtle component to these cards and can be showcased well in events placed on dark backgrounds with certain elements, usually the lettering, retaining its glossy nature to create a harmonious design.

Software Used: Photoshop and Illustrator